La cultura y el negocio de la producción crossmedia
- Apr 1, 2022
- 1 min read
Aarseth, E. (2022). La cultura y el negocio de la producción crossmedia. Imagofagia, (25).
The article "Culture and the Business of Crossmedia Production" explores the relationships between media content and crossmedia productions, focusing on films and video games. It highlights that cultural industries are driven by the need to minimize risk and maximize profits through the dissemination of products across different media. Successful examples of crossmedia productions such as The Lord of the Rings and Harry Potter are mentioned. The question of whether video games will replace films as the economic platform of reference is raised. The article proposes developing a critical language to address and analyze the properties of crossmedia and its cultural cycles.